California Foreclosure

What is the huge data source that we as professional REALTORS use every single day? The MLS, right? The MLS provides us with access to sellers that want to sell ” inventory, sales prices, market times, tax records and so on.

Even though we can use the MLS for real estate advertising and to do research for buyers once we have them as clients, what is the super ninja tool that will allow us to ATTRACT buyers - AND sellers ” into our sphere of influence?

You wont believe it, but there is a BILLION DOLLAR research tool that we can access for absolutely free. It has been available to us for the past eight years ” but until the market turned, we havent needed to use it.

You know what it is ” you just didnt know everything it was capable of doing.

Its called Google.

And the specific tool that Google gives us is Adwords. Google Adwords allows us to research all the information about what buyers are looking for ” and in our targeted market.

Not only that, but you can learn to use Google Adwords in minutes ” not like our complicated MLS programs. All you do is enter the key phrases you are interested in researching and Google will tell you how many people are searching using that word or phrase every single month. But Google is also very smart ” because it will also give you suggestions of other words and phrases that may be better to use.

Lets look at an example: Lets say you sell resort homes in Door County, Wisconsin. You enter resort homes, Door County in the keyword tool and it will tell us how many people are searching every month for resort homes in Door County.

I just went to Google Adwords and entered exactly those key phrases ” Resort Homes and Door County. This is what I found: Door County resorts: 2400 Door County WI: 22,200 Door County resort: 2900 Door County Wisconsin: 22,200 Door County rentals: 3600 Door Country lodging: 4,400

And when I scroll down to the bottom of the page, it suggests other ideas: Door County: 201,000 ” now were talking some volume! Sister Bay: 33,100 ” SURPRISE! Vacation homes: 301,000

(BTW ” The numbers reflect the number of searches per month.)

Google Adwords even gives you a graph alongside the key phrase showing you the trend of people looking for that phrase. As you would imagine, people looking for vacation homes in Door County is pretty much trending downward just now. (However, Door County Weddings is trending up! Wonder what I could do with THAT information?) Now that you have your keywords in hand, what do you do with them?

Well, you have several options: 1)You can advertise on Google itself using Pay Per Click advertising 2)You can optimize your website using exactly these keywords. (In our example above, you would type Door County Resort vs. Door County Resorts.)

Your third option is to follow our recommendation and get involved with social media. Be sure to include your key words in all of the information you post. That way YOUR hot prospects looking for YOUR services will be able to find you right away.